Posts

Content Management

Content Management – Keeping Your Website Up To Date

content managementDo I Really Need To Keep My Website Up To Date?

Some of us invest large sums of money in building a website.  We realize how important a strong web presence is to our business or organization and we don’t want to leave that in the hands of some well meaning nephew, IT employee or DIY website builder, of which there are many.  We want to maximize our invest and make sure that the website does what we want and need it to do.

But, yes there is a “but” – why do so many of us have a “build it and they will come” attitude?  Obviously, we hired a very capable web designer and thus people would flock to our site to see what is being offered – right?  Doesn’t work that way.

Your visitors will NOT COME BACK without you having new content.

Some of us have heard of SEO and SEM, Search Engine Optimization and Search Engine Marketing, so we do one of the following: 1) get a book and try to do it ourselves; 2) tell one of our employees to get a book and give it a try; 3) take an online course and try it ourselves; 4) hire our web designer to do but quickly fire him/her because you can’t believe that it would cost that much so you go back to trying it yourself; 5) give up and blame the designer for not building a site that attracts more visitors.  Laugh all you want, I’ve seen it time and time again.

So many of us have a “build it and they will come” attitude?

SEO and/or SEM are both important aspects of driving traffic to our websites but so is CONTENT.  You can have the prettiest site in the world and the greatest widget or service but one important aspect about managing traffic is creating consistent, relevant, interesting and engaging content.  That means both copy and images.  Even if you spend tons of money on SEM, your visitors will NOT COME BACK without you having new content, all the time.  Imagine if you picked up the morning newspaper, and it had the same stories day after day.  How long before you stop picking up the paper?

Content Management System vs. Content Management

There are some semantics that we need to briefly talk about.  First, there is something called CMS (Content Management System). “A CMS is a computer application that supports the creation and modification of digital content using a common user interface and thus usually supporting multiple users working in a collaborative environment” (Wikipedia). This is your WordPress, Drupal, Joomla, etc.  [Note: we build on the WordPress Platform in case you are interested].

We generate fresh, unique, relevant content for your website.

What we are offering you is Content Management.  This is where we generate fresh, unique, relevant content for your website, and social media, on a regular basis.  We also search out content that can be linked to and/or re-posted on your website and social media platforms.

How often and how much?  Truly depends on your specific needs. A church will have much different needs than a trailer company, for example.  We address all our clients needs individually.  No cookie-cutter services.

So, where to begin?  Give us a call and we can discuss a strategic plan to move forward.  Plans are usually set up on an ‘hour per month’ basis.  We look forward to hearing from you.

Social Media Marketing

Social Media Isn’t Working?

Many businesses, organizations (churches) and artists are aware of the importance of social media, whether that is Facebook, Instagram, Pinterest, Snapchat, YouTube or . . . The unfortunate thing is far too many are not seeing any results from Social Media, if that is selling a product or service or getting “butts in seats” as many churches refer to it.

Here are a few common problems that might need addressing:

  • You missed the first half of Social Media – This type of platform is SOCIAL. It’s not a monologue. It isn’t a blog or website. It is social. You need to respond and dialogue with your visitors. I know, sounds a bit crazy, a bit too much work.
  • You missed the goal of Social Media – Other than individuals, social media has a goal other than “here’s what I’m doing right now.” Really? What is that? Here are some of the common goals I hear. “I was to sell my product”, “I want to book more clients”, and “I want more people to visit my church or business.” All great goals but not the function of social media. For businesses and organizations, the goal is to drive people to your website. Doing or soliciting business on social media is like going to a party and handing out business cards. Wrong place, wrong time.

Social Media MarketingIt all sounds so simple, right?

Creating content, managing what to post and when to post it, responding quickly to visitors – these are all things that take expertise and time.

At 3 Penguins Design we love social media marketing and would love to take this part of your marketing and use our know-how to make you and your business and bigger success.

Call us today for a free consultation.

Millennials

Millennials, You Are Not That Special

The image above is one slide (Millennials, You Are Not That Special) from the slide show “Top 10 Marketing Trends For 2016“. You may not agree but you should, at the very least.  Take a look.

Here is an excerpt from the article/slideshow written by Mercedes M. Cardona.

The combination of a U.S. presidential election and Summer Olympics is bound to make 2016 a bounteous year for marketers and media. But from ad blockers and hackers to health nuts and political zanies, it won’t be without its challenges.

MillisAccording to Zenith Optimedia’s annual forecast, global ad spend growth will rise from 4% in 2015 to 5% in 2016, thanks to the games in Rio and the November election in the U.S.

“2016 is the kind of year that makes me glad that I have a DVR. There will be an ungodly amount of political ads and product placement/sentimental patriotism ads for the Olympics,” said Todd Cameron, head of content and strategy at TapInfluence, a marketing automation company. “I would love to see some new creative applications, but I fear it will be more of the same.”

As far as new applications, 2016 will be the year when mobile advertising overtakes ad spending on newspapers; mobile will grow to 12.4% of global ad spend, while newspapers shrink to 11.9%, according to Zenith Optimedia’s forecast. Based on the growth of digital advertising, Zenith is predicting that Internet ads will outpace spending on television by 2018. [Top 10 Marketing Trends For 2016]

How Google defines ‘quality content’

Quality contenet for SEO

Successful SEO is complicated.

Don’t be tricked by companies that claim they can get you top search engine ranking.  Part of successful SEO is quality content.  I recently came across a good article in regards to this subject.

“Based on the latest annual searchmetrics study, Google is increasingly valuing ‘quality content’ when it comes to search rankings. According to the study, positive signals such as the amount of time spent on a page are having an increasingly significant impact on rankings. This means it’s more important than ever to keep the reader engaged.”

Give a read, then give us a call.  We can help you with ‘quality content’.

Read – How Google defines ‘quality content

SEM-SEO

SEM (Search Engine Marketing) is not SEO (Search Engine Optimization)

There is a very common misconception that SEM (Search Engine Marketing) and SEO (Search Engine Optimization) are interchangeable terms, that they are the same thing.

More accurately, SEO can fall under SEM. Both are tools for gaining traffic from search engines.

In the simplest of terms (because the process is not as easy as one may think) SEO is optimizing the the content and meta data of a website to boost search engine ranking in an organic manner.

SEM, on the other hand, encompasses other tools including paid tools such as Google AdWords and PPC (Pay-Per-Click) advertising. This, if done incorrectly can quickly become very expensive without getting the desired results. On the other hand, it can be a powerful tool in the hands of an expert.

Caveat – if you get a call or email from anyone claiming to GUARANTEE top Google ranking – RUN!

For more information about SEO and SEM, contact us today. We are here to assist you.

– Joe Randeen :: 3 Penguins Design