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Graphic Design by Joe Randeen

Graphic Design for BOSS

Programs All - webThe 2015-2016 BOSS (Bands of Santiago Sharks) Season offered some wonderful Graphic Design opportunities. The goal was to expand the design aspect of the programs and offer a keepsake versus just an informational piece.  This was achieved by creating unique, professional looking covers as well as filling the program with candid photos (3 Penguins Photography) of the musicians performing throughout the year.

The programs ranged in size from 18 to 22 pages.  The covers were all 4/4 with grey-scale content.

BOSS comprises 8 different bands plus the Marching Band. These award-winning bands have performed at Carnegie Hall, Pearl Harbor, marched in the Rose Parade, and competed in numerous Jazz and Band competitions. They have set a high standard for music and their print should reflect that same high standard.

Pictures of BOSS Joe Randeen

Whether you’re an award-winning band, dance troupe, theater group, sports team or any other type of organization, you shouldn’t have to skimp on quality.  How you communicate in your graphic design, logos and branding serves an important role in how you are perceived.

Do you represent yourself as a professional or as someone who doesn’t really care? What I mean by “not caring” is – if your graphic representation is sloppy with poorly designed programs and/or ads, filled with inaccurate or misspelled information – you come across as not caring about quality.  If that is how you are perceived, then the logical next step is that people won’t want to join you.

We would love to help you raise your standard.  Give us a call today. 714.225.7674

Millennials

Millennials, You Are Not That Special

The image above is one slide (Millennials, You Are Not That Special) from the slide show “Top 10 Marketing Trends For 2016“. You may not agree but you should, at the very least.  Take a look.

Here is an excerpt from the article/slideshow written by Mercedes M. Cardona.

The combination of a U.S. presidential election and Summer Olympics is bound to make 2016 a bounteous year for marketers and media. But from ad blockers and hackers to health nuts and political zanies, it won’t be without its challenges.

MillisAccording to Zenith Optimedia’s annual forecast, global ad spend growth will rise from 4% in 2015 to 5% in 2016, thanks to the games in Rio and the November election in the U.S.

“2016 is the kind of year that makes me glad that I have a DVR. There will be an ungodly amount of political ads and product placement/sentimental patriotism ads for the Olympics,” said Todd Cameron, head of content and strategy at TapInfluence, a marketing automation company. “I would love to see some new creative applications, but I fear it will be more of the same.”

As far as new applications, 2016 will be the year when mobile advertising overtakes ad spending on newspapers; mobile will grow to 12.4% of global ad spend, while newspapers shrink to 11.9%, according to Zenith Optimedia’s forecast. Based on the growth of digital advertising, Zenith is predicting that Internet ads will outpace spending on television by 2018. [Top 10 Marketing Trends For 2016]