WHAT’S THE DIFFERENCE BETWEEN SEO AND SEM?

SEM-SEOThere is a very common misconception that SEM (Search Engine Marketing) and SEO (Search Engine Optimization) are interchangeable terms, that they are the same thing.

More accurately, SEO can fall under SEM. Both are tools for gaining traffic from search engines.

In the simplest of terms (because the process is not as easy as one may think) SEO is optimizing the the content and meta data of a website to boost search engine ranking in an organic manner.

SEM, on the other hand, encompasses other tools including paid tools such as Google AdWords and PPC (Pay-Per-Click) advertising. This, if done incorrectly can quickly become very expensive without getting the desired results. On the other hand, it can be a powerful tool in the hands of an expert.

Caveat – if you get a call or email from anyone claiming to GUARANTEE top Google ranking – RUN!

For more information about SEO and SEM, contact us today. We are here to assist you.

  • DIY

    It’s not as easy as you think. It surely isn’t just setting on a WordPress website along with some social media sites like Facebook, Instagram, YouTube, etc. Some even go the extra mile and employ a WP Plug-in to help or spend money on unanalyzed keywords that get you nowhere.

    Don’t try this yourself.

  • Tried It Already

    One of the most common complaints I hear about SEO and SEM is, “I’ve tried it and it doesn’t work.”

    More often than not they have either tried to do it themselves or someone without enough experience has done it for them – not truly knowing what they are doing.

    It does work.  If not, why is every major player using it?

  • It Worked Before

    What worked just a short time ago, may not work today.  In order to keep the playing field level, search engines, like Google, change their algorithms.  This way, the attempt to keep the ‘big players’ from cornering the market, giving you an equal chance to succeed within the Search Engine niche.