The Santiago Spring Jazz Program went to print. For the past school year I’ve had the honor and pleasure of designing (and photographing) all the programs for the award-winning Bands of Santiago Sharks. This program you see here, is the last Jazz Concert of the season. (Fall Jazz Program Cover) I set out to design something atypical from the “normal” high school programs. Plus, as a Graphic Design professor at CBU (California Baptist University), my students mid-term assignment was to design a Jazz Concert Poster – so I was in the zone, I guess.
In putting together my mood board for this project, I noticed a lot of dark colors, busy backgrounds and classic “JAZZ” photos. It quickly became apparent that this was NOT the direction I wanted to take.
First, NO BUSYNESS. I went with a white background, with lots of negative space. I then went to find a way to represent a typical Jazz instrument in a new was. I drew circles to formulate different instruments, but, to me, only the sax worked. I selected 3 colors and changed up the colors of the circles, in a random pattern.
Since the sax took on a kind of “techno” feel I went out in search of a font that shared that voice. I borrowed from the same color palette as the circles and – I cover was born.
Only the cover, inside cover, back inside and back cover are in color. I chose NOT to run the circle theme throughout the inside since, in black, it just cluttered things up. The inside of the front and back covers are photos I took (3PenguinsPhotography.com) of both the Santiago High School and Citrus Hills Intermediate School jazz bands.