Graphic Design by Joe Randeen

Graphic Design for BOSS

Programs All - webThe 2015-2016 BOSS (Bands of Santiago Sharks) Season offered some wonderful Graphic Design opportunities. The goal was to expand the design aspect of the programs and offer a keepsake versus just an informational piece.  This was achieved by creating unique, professional looking covers as well as filling the program with candid photos (3 Penguins Photography) of the musicians performing throughout the year.

The programs ranged in size from 18 to 22 pages.  The covers were all 4/4 with grey-scale content.

BOSS comprises 8 different bands plus the Marching Band. These award-winning bands have performed at Carnegie Hall, Pearl Harbor, marched in the Rose Parade, and competed in numerous Jazz and Band competitions. They have set a high standard for music and their print should reflect that same high standard.

Pictures of BOSS Joe Randeen

Whether you’re an award-winning band, dance troupe, theater group, sports team or any other type of organization, you shouldn’t have to skimp on quality.  How you communicate in your graphic design, logos and branding serves an important role in how you are perceived.

Do you represent yourself as a professional or as someone who doesn’t really care? What I mean by “not caring” is – if your graphic representation is sloppy with poorly designed programs and/or ads, filled with inaccurate or misspelled information – you come across as not caring about quality.  If that is how you are perceived, then the logical next step is that people won’t want to join you.

We would love to help you raise your standard.  Give us a call today. 714.225.7674

Website Traffic

Waiting On Traffic For Your Website?

Are you waiting on traffic for your website, wondering where are the visitors are? The reasons are multifaceted, as is the solution.  By breaking the issue down to bit-sized tidbits, we can better identify the solutions.

You already have a website

Ask yourself the following questions:

  1. How Old Is It?  The age of your website can affect your traffic.  Why?  Well, one reason is SEO or Search Engine Optimization.  This is a very fluid field.  How Search Engines index websites is constantly changing.  So, if your website is too old, the Search Engines may be overlooking your website, thus, it’s not generating any traffic.
  2. Is Your Website Optimized for SEO?  SEO is a buzzword thrown about a little too much.  Many believe it’s as simple as putting in a few key words.  Not so.  If it were that simple corporations wouldn’t be spending stupid amounts of money on SEO.
  3. How Often Is Your Website Updated?  A static website is not going to be getting traffic.  It’s like someone sleeping, you’re not going to disturb them.  You’re going to move on to someone that is awake.  So it is with Search Engines and visitors.  If there’s not consistent and new content on your website the people and the Search Engines won’t come to visit.
  4. How Integrated Is Your Website with Social Media?  Most businesses and organization completely miss the bus when it comes to Social Media. The types of posts, frequency, on which platforms, etc., are all important considerations.  Again, far too many people think it’s an easy process and when it doesn’t work they give up on it entirely.

SEO Marketing

You Don’t Have A Website

Ask yourself the following questions:

  1. How do I get a hold of 3 Penguins Design? This one is the easy part. 714.225.7674

We have been doing this for a long, long time.  We keep current with the latest trends and developments.  Let us do what we do best so that you can concentrate on what you do best.

Santiago Jazz Spring Concert Cover

Spring Jazz Program

Santiago Jazz Spring Concert CoverThe Santiago Spring Jazz Program went to print.  For the past school year I’ve had the honor and pleasure of designing (and photographing) all the programs for the award-winning Bands of Santiago Sharks.  This program you see here, is the last Jazz Concert of the season.  (Fall Jazz Program Cover) I set out to design something atypical from the “normal” high school programs.  Plus, as a Graphic Design professor at CBU (California Baptist University), my students mid-term assignment was to design a Jazz Concert Poster – so I was in the zone, I guess.

In putting together my mood board for this project, I noticed a lot of dark colors, busy backgrounds and classic “JAZZ” photos. It quickly became apparent that this was NOT the direction I wanted to take.

First, NO BUSYNESS.  I went with a white background, with lots of negative space.  I then went to find a way to represent a typical Jazz instrument in a new was.  I drew circles to formulate different instruments, but, to me, only the sax worked.  I selected 3 colors and changed up the colors of the circles, in a random pattern.

Since the sax took on a kind of “techno” feel I went out in search of a font that shared that voice.  I borrowed from the same color palette as the circles and – I cover was born.

Only the cover, inside cover, back inside and back cover are in color.  I chose NOT to run the circle theme throughout the inside since, in black, it just cluttered things up. The inside of the front and back covers are photos I took (3PenguinsPhotography.com) of both the Santiago High School and Citrus Hills Intermediate School jazz bands.

Back Page Back Page Inside Front Page Insdie

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Why I Taught Myself to Procrastinate by Adam Grant

NORMALLY, I would have finished this column weeks ago. But I kept putting it off because my New Year’s resolution is to procrastinate more.

I guess I owe you an explanation. Sooner or later.

We think of procrastination as a curse. Over 80 percent of college students are plagued by procrastination, requiring epic all-nighters to finish papers and prepare for tests. Roughly 20 percent of adults report being chronic procrastinators. We can only guess how much higher the estimate would be if more of them got around to filling out the survey.

But while procrastination is a vice for productivity, I’ve learned — against my natural inclinations — that it’s a virtue for creativity.

For years, I believed that anything worth doing was worth doing early. In graduate school I submitted my dissertation two years in advance. In college, I wrote my papers weeks early and finished my thesis four months before the due date. My roommates joked that I had a productive form of obsessive-compulsive disorder. Psychologists have coined a term for my condition: pre-crastination.

Pre-crastination is the urge to start a task immediately and finish it as soon as possible. If you’re a serious pre-crastinator, progress is like oxygen and postponement is agony. When a flurry of emails land in your inbox and you don’t answer them instantly, you feel as if your life is spinning out of control. When you have a speech to give next month, each day you don’t work on it brings a creeping sense of emptiness, like a dementor is sucking the joy from the air around you (look it up — now!). [read more]

BOSS Postcard Design

Fundraising Postcard

We are in the initial stages of creating a postcard for a fundraiser to raise money for the award winning BOSS Marching Band to fly to Hawaii for numerous performances, including Pearl Harbor.

As you can image, flying over 200 people to Hawaii is no small feat.  In years past, these postcards have proven to be a valuable and successful marketing tool.  Goes to show that print marketing is not dead, despite what some may say.

All the photographs were taken by 3 Penguins Photography at different events throughout the year. We designed the vintage’esque center image to have the look and feel of an authentic postcard.

3PD-WinterConcert

Winter Concert Program Design

BOSS Winter Concert ProgramJust finished the design of a 20-page program for the Bands of Santiago Sharks (BOSS) Winter Concert.  Comprised of over 260 BOSS Winter Concert Programtalented musicians spread over 2 bands, this program needed to accurately document the musicians’ names, instrument and what band(s) that would be performing with.

In addition to the design of the program I also shot all the pictures for the program which included nearly 50 photographs of the musicians in action.

Challenges: Short turn around time and designing in-program advertisements.

This is the second program that I have designed for BOSS.  It’s a great honor to work with this team who has marched in the Rose Parade and performed at Carnegie Hall.

If you are in need of any design work, including brochures, programs, web or print, please me contact me.  Would love to work with you.

In addition, I put together some social media graphics including one for Instagram, which is a huge platform for the students.

Software used: InDesign, Photoshop, Bridge, Acrobat

Photo cred: 3 Penguins Photography

Photo – Joe Randeen

3PD-Stoll

Website Re Design

After

After

Stoll-before

Before

Website Re Design

is something that most businesses and organizations will find themselves facing during their lifetime.  That’s because standards, looks and technology changes over time.  At 3 Penguins Design, we not only design new websites but we also RE-design websites.  In actually, re-design a site is does not really involve the “RE” since we basically design the new site from scratch.

For this website AJ Design called us to collaborate on a new site.  The old site had served Stoll for quite some time but it was ready for a fresh new looked along with some added functionality such as a SEARCH and LOCATOR for their many distributors.

The client wanted a simple and clean front page design along with rotating images. Their individual products along with their search and locator page were the stars.

The status of this website is “Under Construction”. There are a few minor additions coming to this page before we make it LIVE.

UPDATE:  Stoll Trailers goes LIVE – http://www.stolltrailers.com

 

Stoll Trailers

Jazz Band Concert Program

BOSS Jazz ConcertHad to pleasure of being asked to design the Jazz Band Concert program for the award winning Bands Of Santiago Sharks (BOSS). The concert consists of 3 jazz bands and 2 bands from Riverside City College.

Putting together the program is relatively simple as long as we got all the names of the musicians in a timely fashion, whiBOSS Jazz Concertch we did thanks to the BOSS staff.

The don’t have set logo or cover header that they wanted to use.  We chose this font that resembled the keys of a piano, giving it that ‘musical’ feel.

Our challenge was photographs.  Since this is the first Jazz Concert of the season we had no photographs of the bands performing. To get around this wall, I was able to shoot some rehearsals.  Due to the band not being dressed in their tuxedos I chose to shoot close-ups of the instruments with a hint of faces, in some.  This gave the ‘feel’ on a concert without having prior access to a concert. Some of the photographs can be seen at 3 Penguins Photography.

The cover is 4-color glossy whereas the content is grey-scale.

This program is very important to parents of these young musicians.  These a memory keepsakes so making sure that everyone’s names are not only included but also spelled correctly is paramount.  Detail is VERY important.

 

Retirement Community – flyer brochure

Print flyer - Brochure for Retirement communityRetirement Community – These two flyers, or brochures, were created, as templates, for two different retirement communities – by Joe Randeen | 3 Penguins Design.

The target market – active retiriees looking for a community where there are plenty of choices for active living. The images were chosen to represent that in mind.

The bi-fold design was chosen as the best layout for it’s intended purpose.

The brochure was designed in Adobe’s InDesign.