Content Management

Content Management – Keeping Your Website Up To Date

content managementDo I Really Need To Keep My Website Up To Date?

Some of us invest large sums of money in building a website.  We realize how important a strong web presence is to our business or organization and we don’t want to leave that in the hands of some well meaning nephew, IT employee or DIY website builder, of which there are many.  We want to maximize our invest and make sure that the website does what we want and need it to do.

But, yes there is a “but” – why do so many of us have a “build it and they will come” attitude?  Obviously, we hired a very capable web designer and thus people would flock to our site to see what is being offered – right?  Doesn’t work that way.

Your visitors will NOT COME BACK without you having new content.

Some of us have heard of SEO and SEM, Search Engine Optimization and Search Engine Marketing, so we do one of the following: 1) get a book and try to do it ourselves; 2) tell one of our employees to get a book and give it a try; 3) take an online course and try it ourselves; 4) hire our web designer to do but quickly fire him/her because you can’t believe that it would cost that much so you go back to trying it yourself; 5) give up and blame the designer for not building a site that attracts more visitors.  Laugh all you want, I’ve seen it time and time again.

So many of us have a “build it and they will come” attitude?

SEO and/or SEM are both important aspects of driving traffic to our websites but so is CONTENT.  You can have the prettiest site in the world and the greatest widget or service but one important aspect about managing traffic is creating consistent, relevant, interesting and engaging content.  That means both copy and images.  Even if you spend tons of money on SEM, your visitors will NOT COME BACK without you having new content, all the time.  Imagine if you picked up the morning newspaper, and it had the same stories day after day.  How long before you stop picking up the paper?

Content Management System vs. Content Management

There are some semantics that we need to briefly talk about.  First, there is something called CMS (Content Management System). “A CMS is a computer application that supports the creation and modification of digital content using a common user interface and thus usually supporting multiple users working in a collaborative environment” (Wikipedia). This is your WordPress, Drupal, Joomla, etc.  [Note: we build on the WordPress Platform in case you are interested].

We generate fresh, unique, relevant content for your website.

What we are offering you is Content Management.  This is where we generate fresh, unique, relevant content for your website, and social media, on a regular basis.  We also search out content that can be linked to and/or re-posted on your website and social media platforms.

How often and how much?  Truly depends on your specific needs. A church will have much different needs than a trailer company, for example.  We address all our clients needs individually.  No cookie-cutter services.

So, where to begin?  Give us a call and we can discuss a strategic plan to move forward.  Plans are usually set up on an ‘hour per month’ basis.  We look forward to hearing from you.

Social Media Marketing

Social Media Isn’t Working?

Many businesses, organizations (churches) and artists are aware of the importance of social media, whether that is Facebook, Instagram, Pinterest, Snapchat, YouTube or . . . The unfortunate thing is far too many are not seeing any results from Social Media, if that is selling a product or service or getting “butts in seats” as many churches refer to it.

Here are a few common problems that might need addressing:

  • You missed the first half of Social Media – This type of platform is SOCIAL. It’s not a monologue. It isn’t a blog or website. It is social. You need to respond and dialogue with your visitors. I know, sounds a bit crazy, a bit too much work.
  • You missed the goal of Social Media – Other than individuals, social media has a goal other than “here’s what I’m doing right now.” Really? What is that? Here are some of the common goals I hear. “I was to sell my product”, “I want to book more clients”, and “I want more people to visit my church or business.” All great goals but not the function of social media. For businesses and organizations, the goal is to drive people to your website. Doing or soliciting business on social media is like going to a party and handing out business cards. Wrong place, wrong time.

Social Media MarketingIt all sounds so simple, right?

Creating content, managing what to post and when to post it, responding quickly to visitors – these are all things that take expertise and time.

At 3 Penguins Design we love social media marketing and would love to take this part of your marketing and use our know-how to make you and your business and bigger success.

Call us today for a free consultation.

Website Traffic

Waiting On Traffic For Your Website?

Are you waiting on traffic for your website, wondering where are the visitors are? The reasons are multifaceted, as is the solution.  By breaking the issue down to bit-sized tidbits, we can better identify the solutions.

You already have a website

Ask yourself the following questions:

  1. How Old Is It?  The age of your website can affect your traffic.  Why?  Well, one reason is SEO or Search Engine Optimization.  This is a very fluid field.  How Search Engines index websites is constantly changing.  So, if your website is too old, the Search Engines may be overlooking your website, thus, it’s not generating any traffic.
  2. Is Your Website Optimized for SEO?  SEO is a buzzword thrown about a little too much.  Many believe it’s as simple as putting in a few key words.  Not so.  If it were that simple corporations wouldn’t be spending stupid amounts of money on SEO.
  3. How Often Is Your Website Updated?  A static website is not going to be getting traffic.  It’s like someone sleeping, you’re not going to disturb them.  You’re going to move on to someone that is awake.  So it is with Search Engines and visitors.  If there’s not consistent and new content on your website the people and the Search Engines won’t come to visit.
  4. How Integrated Is Your Website with Social Media?  Most businesses and organization completely miss the bus when it comes to Social Media. The types of posts, frequency, on which platforms, etc., are all important considerations.  Again, far too many people think it’s an easy process and when it doesn’t work they give up on it entirely.

SEO Marketing

You Don’t Have A Website

Ask yourself the following questions:

  1. How do I get a hold of 3 Penguins Design? This one is the easy part. 714.225.7674

We have been doing this for a long, long time.  We keep current with the latest trends and developments.  Let us do what we do best so that you can concentrate on what you do best.

Millennials

Millennials, You Are Not That Special

The image above is one slide (Millennials, You Are Not That Special) from the slide show “Top 10 Marketing Trends For 2016“. You may not agree but you should, at the very least.  Take a look.

Here is an excerpt from the article/slideshow written by Mercedes M. Cardona.

The combination of a U.S. presidential election and Summer Olympics is bound to make 2016 a bounteous year for marketers and media. But from ad blockers and hackers to health nuts and political zanies, it won’t be without its challenges.

MillisAccording to Zenith Optimedia’s annual forecast, global ad spend growth will rise from 4% in 2015 to 5% in 2016, thanks to the games in Rio and the November election in the U.S.

“2016 is the kind of year that makes me glad that I have a DVR. There will be an ungodly amount of political ads and product placement/sentimental patriotism ads for the Olympics,” said Todd Cameron, head of content and strategy at TapInfluence, a marketing automation company. “I would love to see some new creative applications, but I fear it will be more of the same.”

As far as new applications, 2016 will be the year when mobile advertising overtakes ad spending on newspapers; mobile will grow to 12.4% of global ad spend, while newspapers shrink to 11.9%, according to Zenith Optimedia’s forecast. Based on the growth of digital advertising, Zenith is predicting that Internet ads will outpace spending on television by 2018. [Top 10 Marketing Trends For 2016]

SEO Drive Traffic

How Do I Get More Traffic?

SEO Drive Traffic“How do I get more traffic” to my website, blog, or other social media page, is probably one of the most common questions I receive.

To be perfectly honest, a vast majority of these people want, and expect, a quick, DIY solution. But there isn’t such a thing. It’s complicated, fluid and time consuming. The vast majority of successful websites, blogs and social media profiles have either full-time, on-staff professionals or hire outside firms, like 3 Penguins Design, to employee hundreds of different techniques to drive traffic to it’s intended destination. It truly isn’t a DIY action.

A frequent mistake is to assume that online marketing, SEO, SEM, etc., is a science. It’s not. It’s a art. Search engines constantly change their rules of engagement. What worked yesterday may not work tomorrow. It’s is definitely not and BUILD IT AND THEY WILL COME type of thing.

What I mean is, it’s not like a car where you build it and drive it. With online marketing you are constantly modifying, changing, trying new things and discarding those that don’t work.

Here are a few things that we consider with every client:

  • Content, Content, Contect
  • Enhance with Multimedia
  • Be Social
  • Link Building – Guest Posting
  • SEO (search engine optimization)
  • E-books and Freebies
  • Offline Ideas

You are the expert in your field. We are the experts in our field. Together we can grow your traffic.

Joe Randeen
3 Penguins Design
Contact

Free Spec Work?

Free Spec WorkCreatives are often asked to do FREE work, especially Spec Work. There are grandiose promises of future work, at a reduced rate of course. Especially when we are starting off, or hungry, we will agree to almost anything. Don’t be tempted. Not only does it hurt you but in undermines our industry.

I have spent tens of thousands of dollars on training, software, hardware and other things that have made me better at my craft. Why should I, and you, get paid as any other professional? When I hear from a potential client that a friend of theirs will do it for FREE, that doesn’t motivate me to under sell my craft, and it shouldn’t you either.

Adweek just posted this article and video that we, as creative professionals, and our potential clients should take a look at. ENJOY!

_____________

People in other industries don’t provide their would-be clients with “spec work” for free. That would be asinine. So, why do advertising agencies continue to do it?

It’s not a new question. (This Adweek story from August was just the latest assessment of a practice that goes back decades.) But Toronto agency Zulu Alpha Kilo really illustrates just how ludicrous it is—in the great video below, in which a guy approaches real men and women (not actors) in other businesses and asks them to provide him with a product or service for free, to see if he likes it before committing to more. [read more]

How Google defines ‘quality content’

Quality contenet for SEO

Successful SEO is complicated.

Don’t be tricked by companies that claim they can get you top search engine ranking.  Part of successful SEO is quality content.  I recently came across a good article in regards to this subject.

“Based on the latest annual searchmetrics study, Google is increasingly valuing ‘quality content’ when it comes to search rankings. According to the study, positive signals such as the amount of time spent on a page are having an increasingly significant impact on rankings. This means it’s more important than ever to keep the reader engaged.”

Give a read, then give us a call.  We can help you with ‘quality content’.

Read – How Google defines ‘quality content

How Will Google’s Mobile-Friendly Algorithm Update Affect Your Website? – April 21st

Is your website design mobile-friendly? It’s a question many people are asking. Google hopes the answer is a resounding “Yes!”  My sites are. passed passed

It’s such an important topic, that in its latest algorithm update, Google announced it would be taking preference to sites that have a mobile-friendly design. Websites that aren’t mobile-friendly by April 21, 2015 will likely see a significant dip in their Google search rankings.  If you haven’t made plans to transition to a mobile-friendly design or you’re just unaware of the requirements, don’t panic.

What You Will Learn:

In this post we’ll layout what you need to know about the update and the changes you need to make.

  • About the Update
  • Why Is This Mobile-Friendly Update Important?
  • What Are My Mobile-Friendly Design Options?
  • How Do I know If My Site Meets Google’s Standards?

[read more]