There is a very common misconception that SEM (Search Engine Marketing) and SEO (Search Engine Optimization) are interchangeable terms, that they are the same thing.
More accurately, SEO can fall under SEM. Both are tools for gaining traffic from search engines.
In the simplest of terms (because the process is not as easy as one may think) SEO is optimizing the the content and meta data of a website to boost search engine ranking in an organic manner.
SEM, on the other hand, encompasses other tools including paid tools such as Google AdWords and PPC (Pay-Per-Click) advertising. This, if done incorrectly can quickly become very expensive without getting the desired results. On the other hand, it can be a powerful tool in the hands of an expert.
Caveat – if you get a call or email from anyone claiming to GUARANTEE top Google ranking – RUN!
For more information about SEO and SEM, contact us today. We are here to assist you.
– Joe Randeen :: 3 Penguins Design