Free Spec Work?

Free Spec WorkCreatives are often asked to do FREE work, especially Spec Work. There are grandiose promises of future work, at a reduced rate of course. Especially when we are starting off, or hungry, we will agree to almost anything. Don’t be tempted. Not only does it hurt you but in undermines our industry.

I have spent tens of thousands of dollars on training, software, hardware and other things that have made me better at my craft. Why should I, and you, get paid as any other professional? When I hear from a potential client that a friend of theirs will do it for FREE, that doesn’t motivate me to under sell my craft, and it shouldn’t you either.

Adweek just posted this article and video that we, as creative professionals, and our potential clients should take a look at. ENJOY!

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People in other industries don’t provide their would-be clients with “spec work” for free. That would be asinine. So, why do advertising agencies continue to do it?

It’s not a new question. (This Adweek story from August was just the latest assessment of a practice that goes back decades.) But Toronto agency Zulu Alpha Kilo really illustrates just how ludicrous it is—in the great video below, in which a guy approaches real men and women (not actors) in other businesses and asks them to provide him with a product or service for free, to see if he likes it before committing to more. [read more]

How Will Google’s Mobile-Friendly Algorithm Update Affect Your Website? – April 21st

Is your website design mobile-friendly? It’s a question many people are asking. Google hopes the answer is a resounding “Yes!”  My sites are. passed passed

It’s such an important topic, that in its latest algorithm update, Google announced it would be taking preference to sites that have a mobile-friendly design. Websites that aren’t mobile-friendly by April 21, 2015 will likely see a significant dip in their Google search rankings.  If you haven’t made plans to transition to a mobile-friendly design or you’re just unaware of the requirements, don’t panic.

What You Will Learn:

In this post we’ll layout what you need to know about the update and the changes you need to make.

  • About the Update
  • Why Is This Mobile-Friendly Update Important?
  • What Are My Mobile-Friendly Design Options?
  • How Do I know If My Site Meets Google’s Standards?

[read more]