bandcamp logo - joe randeen

Band Camp Logo

The Bands of Santiago High School (BOSS) is an award-winning music program that, every year, conducts a Band Camp just prior to the start of Marching Band Competition Season, and they needed a new logo. Over the last season I took photographs of nearly every event that BOSS participated in.  Thus, I had plenty of pictures to select from.

Initially, we considered using a collage of pictures in a set frame that could be used in print and on the web.  We had done this before and it worked quite well but, we needed something different.  Instead, I took a number of photos that I thought would work well and used a TEXT CUTOUT to create the final logo.

I also thought that the logo needed to communicate ‘education’ so I selected a font that had a collegiate feel to it.  This font is similar to other communication mediums used by the school and is also similar to the LETTERS that the students can earn.

If you are in need of a logo please contact us.  We would love to serve you.

Content Management

Content Management – Keeping Your Website Up To Date

content managementDo I Really Need To Keep My Website Up To Date?

Some of us invest large sums of money in building a website.  We realize how important a strong web presence is to our business or organization and we don’t want to leave that in the hands of some well meaning nephew, IT employee or DIY website builder, of which there are many.  We want to maximize our invest and make sure that the website does what we want and need it to do.

But, yes there is a “but” – why do so many of us have a “build it and they will come” attitude?  Obviously, we hired a very capable web designer and thus people would flock to our site to see what is being offered – right?  Doesn’t work that way.

Your visitors will NOT COME BACK without you having new content.

Some of us have heard of SEO and SEM, Search Engine Optimization and Search Engine Marketing, so we do one of the following: 1) get a book and try to do it ourselves; 2) tell one of our employees to get a book and give it a try; 3) take an online course and try it ourselves; 4) hire our web designer to do but quickly fire him/her because you can’t believe that it would cost that much so you go back to trying it yourself; 5) give up and blame the designer for not building a site that attracts more visitors.  Laugh all you want, I’ve seen it time and time again.

So many of us have a “build it and they will come” attitude?

SEO and/or SEM are both important aspects of driving traffic to our websites but so is CONTENT.  You can have the prettiest site in the world and the greatest widget or service but one important aspect about managing traffic is creating consistent, relevant, interesting and engaging content.  That means both copy and images.  Even if you spend tons of money on SEM, your visitors will NOT COME BACK without you having new content, all the time.  Imagine if you picked up the morning newspaper, and it had the same stories day after day.  How long before you stop picking up the paper?

Content Management System vs. Content Management

There are some semantics that we need to briefly talk about.  First, there is something called CMS (Content Management System). “A CMS is a computer application that supports the creation and modification of digital content using a common user interface and thus usually supporting multiple users working in a collaborative environment” (Wikipedia). This is your WordPress, Drupal, Joomla, etc.  [Note: we build on the WordPress Platform in case you are interested].

We generate fresh, unique, relevant content for your website.

What we are offering you is Content Management.  This is where we generate fresh, unique, relevant content for your website, and social media, on a regular basis.  We also search out content that can be linked to and/or re-posted on your website and social media platforms.

How often and how much?  Truly depends on your specific needs. A church will have much different needs than a trailer company, for example.  We address all our clients needs individually.  No cookie-cutter services.

So, where to begin?  Give us a call and we can discuss a strategic plan to move forward.  Plans are usually set up on an ‘hour per month’ basis.  We look forward to hearing from you.

Graphic Design by Joe Randeen

Graphic Design for BOSS

Programs All - webThe 2015-2016 BOSS (Bands of Santiago Sharks) Season offered some wonderful Graphic Design opportunities. The goal was to expand the design aspect of the programs and offer a keepsake versus just an informational piece.  This was achieved by creating unique, professional looking covers as well as filling the program with candid photos (3 Penguins Photography) of the musicians performing throughout the year.

The programs ranged in size from 18 to 22 pages.  The covers were all 4/4 with grey-scale content.

BOSS comprises 8 different bands plus the Marching Band. These award-winning bands have performed at Carnegie Hall, Pearl Harbor, marched in the Rose Parade, and competed in numerous Jazz and Band competitions. They have set a high standard for music and their print should reflect that same high standard.

Pictures of BOSS Joe Randeen

Whether you’re an award-winning band, dance troupe, theater group, sports team or any other type of organization, you shouldn’t have to skimp on quality.  How you communicate in your graphic design, logos and branding serves an important role in how you are perceived.

Do you represent yourself as a professional or as someone who doesn’t really care? What I mean by “not caring” is – if your graphic representation is sloppy with poorly designed programs and/or ads, filled with inaccurate or misspelled information – you come across as not caring about quality.  If that is how you are perceived, then the logical next step is that people won’t want to join you.

We would love to help you raise your standard.  Give us a call today. 714.225.7674

Website Traffic

Waiting On Traffic For Your Website?

Are you waiting on traffic for your website, wondering where are the visitors are? The reasons are multifaceted, as is the solution.  By breaking the issue down to bit-sized tidbits, we can better identify the solutions.

You already have a website

Ask yourself the following questions:

  1. How Old Is It?  The age of your website can affect your traffic.  Why?  Well, one reason is SEO or Search Engine Optimization.  This is a very fluid field.  How Search Engines index websites is constantly changing.  So, if your website is too old, the Search Engines may be overlooking your website, thus, it’s not generating any traffic.
  2. Is Your Website Optimized for SEO?  SEO is a buzzword thrown about a little too much.  Many believe it’s as simple as putting in a few key words.  Not so.  If it were that simple corporations wouldn’t be spending stupid amounts of money on SEO.
  3. How Often Is Your Website Updated?  A static website is not going to be getting traffic.  It’s like someone sleeping, you’re not going to disturb them.  You’re going to move on to someone that is awake.  So it is with Search Engines and visitors.  If there’s not consistent and new content on your website the people and the Search Engines won’t come to visit.
  4. How Integrated Is Your Website with Social Media?  Most businesses and organization completely miss the bus when it comes to Social Media. The types of posts, frequency, on which platforms, etc., are all important considerations.  Again, far too many people think it’s an easy process and when it doesn’t work they give up on it entirely.

SEO Marketing

You Don’t Have A Website

Ask yourself the following questions:

  1. How do I get a hold of 3 Penguins Design? This one is the easy part. 714.225.7674

We have been doing this for a long, long time.  We keep current with the latest trends and developments.  Let us do what we do best so that you can concentrate on what you do best.

Santiago Jazz Spring Concert Cover

Spring Jazz Program

Santiago Jazz Spring Concert CoverThe Santiago Spring Jazz Program went to print.  For the past school year I’ve had the honor and pleasure of designing (and photographing) all the programs for the award-winning Bands of Santiago Sharks.  This program you see here, is the last Jazz Concert of the season.  (Fall Jazz Program Cover) I set out to design something atypical from the “normal” high school programs.  Plus, as a Graphic Design professor at CBU (California Baptist University), my students mid-term assignment was to design a Jazz Concert Poster – so I was in the zone, I guess.

In putting together my mood board for this project, I noticed a lot of dark colors, busy backgrounds and classic “JAZZ” photos. It quickly became apparent that this was NOT the direction I wanted to take.

First, NO BUSYNESS.  I went with a white background, with lots of negative space.  I then went to find a way to represent a typical Jazz instrument in a new was.  I drew circles to formulate different instruments, but, to me, only the sax worked.  I selected 3 colors and changed up the colors of the circles, in a random pattern.

Since the sax took on a kind of “techno” feel I went out in search of a font that shared that voice.  I borrowed from the same color palette as the circles and – I cover was born.

Only the cover, inside cover, back inside and back cover are in color.  I chose NOT to run the circle theme throughout the inside since, in black, it just cluttered things up. The inside of the front and back covers are photos I took (3PenguinsPhotography.com) of both the Santiago High School and Citrus Hills Intermediate School jazz bands.

Back Page Back Page Inside Front Page Insdie

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Why I Taught Myself to Procrastinate by Adam Grant

NORMALLY, I would have finished this column weeks ago. But I kept putting it off because my New Year’s resolution is to procrastinate more.

I guess I owe you an explanation. Sooner or later.

We think of procrastination as a curse. Over 80 percent of college students are plagued by procrastination, requiring epic all-nighters to finish papers and prepare for tests. Roughly 20 percent of adults report being chronic procrastinators. We can only guess how much higher the estimate would be if more of them got around to filling out the survey.

But while procrastination is a vice for productivity, I’ve learned — against my natural inclinations — that it’s a virtue for creativity.

For years, I believed that anything worth doing was worth doing early. In graduate school I submitted my dissertation two years in advance. In college, I wrote my papers weeks early and finished my thesis four months before the due date. My roommates joked that I had a productive form of obsessive-compulsive disorder. Psychologists have coined a term for my condition: pre-crastination.

Pre-crastination is the urge to start a task immediately and finish it as soon as possible. If you’re a serious pre-crastinator, progress is like oxygen and postponement is agony. When a flurry of emails land in your inbox and you don’t answer them instantly, you feel as if your life is spinning out of control. When you have a speech to give next month, each day you don’t work on it brings a creeping sense of emptiness, like a dementor is sucking the joy from the air around you (look it up — now!). [read more]

BOSS Postcard Design

Fundraising Postcard

We are in the initial stages of creating a postcard for a fundraiser to raise money for the award winning BOSS Marching Band to fly to Hawaii for numerous performances, including Pearl Harbor.

As you can image, flying over 200 people to Hawaii is no small feat.  In years past, these postcards have proven to be a valuable and successful marketing tool.  Goes to show that print marketing is not dead, despite what some may say.

All the photographs were taken by 3 Penguins Photography at different events throughout the year. We designed the vintage’esque center image to have the look and feel of an authentic postcard.

3PD-WinterConcert

Winter Concert Program Design

BOSS Winter Concert ProgramJust finished the design of a 20-page program for the Bands of Santiago Sharks (BOSS) Winter Concert.  Comprised of over 260 BOSS Winter Concert Programtalented musicians spread over 2 bands, this program needed to accurately document the musicians’ names, instrument and what band(s) that would be performing with.

In addition to the design of the program I also shot all the pictures for the program which included nearly 50 photographs of the musicians in action.

Challenges: Short turn around time and designing in-program advertisements.

This is the second program that I have designed for BOSS.  It’s a great honor to work with this team who has marched in the Rose Parade and performed at Carnegie Hall.

If you are in need of any design work, including brochures, programs, web or print, please me contact me.  Would love to work with you.

In addition, I put together some social media graphics including one for Instagram, which is a huge platform for the students.

Software used: InDesign, Photoshop, Bridge, Acrobat

Photo cred: 3 Penguins Photography

Photo – Joe Randeen

Free Spec Work?

Free Spec WorkCreatives are often asked to do FREE work, especially Spec Work. There are grandiose promises of future work, at a reduced rate of course. Especially when we are starting off, or hungry, we will agree to almost anything. Don’t be tempted. Not only does it hurt you but in undermines our industry.

I have spent tens of thousands of dollars on training, software, hardware and other things that have made me better at my craft. Why should I, and you, get paid as any other professional? When I hear from a potential client that a friend of theirs will do it for FREE, that doesn’t motivate me to under sell my craft, and it shouldn’t you either.

Adweek just posted this article and video that we, as creative professionals, and our potential clients should take a look at. ENJOY!

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People in other industries don’t provide their would-be clients with “spec work” for free. That would be asinine. So, why do advertising agencies continue to do it?

It’s not a new question. (This Adweek story from August was just the latest assessment of a practice that goes back decades.) But Toronto agency Zulu Alpha Kilo really illustrates just how ludicrous it is—in the great video below, in which a guy approaches real men and women (not actors) in other businesses and asks them to provide him with a product or service for free, to see if he likes it before committing to more. [read more]