BOSS New York Trip Logo

New BOSS logo for 2018-2019 Season

New Logo Design

BOSS New York Trip Logo

Every season BOSS presents a new logo and the 2018-2019 season is no different.  Last year the BOSS (Bands of Santiago Sharks) participated in the 2018 Tournament of Roses Parade.  The logo that season reflected that.

This season the BOSS has the great honor of performing at Carnegie Hall in New York City.  Thus, the logo needed to reflect that trip. The winning design incorporated the New York skyline along with the customary BOSS Shark hovering over the city.

T-shirts and hoodies are arriving this week, ready for the first day of school.  We feel honored to be a part of the very successful band program at Santiago High School.

BOSS logo designed by Joe Randeen, 3 Penguins Design

BOSS logo for the 2017-2018 season

BOSS Rose Parade Swag

BOSS Rose Parade Swag

Joe Randeen, 3 Penguins Design, BOSS Rose Parade Swag

BOSS Rose Parade Swag

I had the great honor and pleasure to design swag for BOSS (Bands of Santiago Sharks) participation in the 2018 Rose Parade. The items included a Rose Parade participation logo that incorporated their long standing logo.  Other items: two pins, a cup, sticker, car magnet, shirts, caps and a jacket.

Joe Randeen, 3 Penguins Design, 2018 BOSS Rose Parade Pins

2018 BOSS Rose Parade Pins

The pins were especially fun to design in that the musicians trade them with other marching bands that participate in the Rose Parade. The pin on the right, I wanted to incorporate a wave element to further accentuate the Santiago Shark.

We knew we wanted something, a sticker, for the cars.  If you’ve ever visited Corona, CA,  you’ll see Santiago High School Shark stickers EVERYWHERE.  There is a lot of school spirit. So, the sticker was a no-brainer. But, if you are like me, you don’t like to attached a $3 sticker to your tens of thousands dollar card so we came up with a magnet that easily attaches and detaches to the car.

Some photographs of the BOSS at the Rose Parade are located at 3 Penguins Photography.

BOSS Rose Parade car magnet and sticker.

BOSS Rose Parade car magnet and sticker.

BOSS Marching in the 2018 Rose Parade

BOSS Marching in the 2018 Rose Parade

bandcamp logo - joe randeen

Band Camp Logo

The Bands of Santiago High School (BOSS) is an award-winning music program that, every year, conducts a Band Camp just prior to the start of Marching Band Competition Season, and they needed a new logo. Over the last season I took photographs of nearly every event that BOSS participated in.  Thus, I had plenty of pictures to select from.

Initially, we considered using a collage of pictures in a set frame that could be used in print and on the web.  We had done this before and it worked quite well but, we needed something different.  Instead, I took a number of photos that I thought would work well and used a TEXT CUTOUT to create the final logo.

I also thought that the logo needed to communicate ‘education’ so I selected a font that had a collegiate feel to it.  This font is similar to other communication mediums used by the school and is also similar to the LETTERS that the students can earn.

If you are in need of a logo please contact us.  We would love to serve you.

Graphic Design by Joe Randeen

Graphic Design for BOSS

Programs All - webThe 2015-2016 BOSS (Bands of Santiago Sharks) Season offered some wonderful Graphic Design opportunities. The goal was to expand the design aspect of the programs and offer a keepsake versus just an informational piece.  This was achieved by creating unique, professional looking covers as well as filling the program with candid photos (3 Penguins Photography) of the musicians performing throughout the year.

The programs ranged in size from 18 to 22 pages.  The covers were all 4/4 with grey-scale content.

BOSS comprises 8 different bands plus the Marching Band. These award-winning bands have performed at Carnegie Hall, Pearl Harbor, marched in the Rose Parade, and competed in numerous Jazz and Band competitions. They have set a high standard for music and their print should reflect that same high standard.

Pictures of BOSS Joe Randeen

Whether you’re an award-winning band, dance troupe, theater group, sports team or any other type of organization, you shouldn’t have to skimp on quality.  How you communicate in your graphic design, logos and branding serves an important role in how you are perceived.

Do you represent yourself as a professional or as someone who doesn’t really care? What I mean by “not caring” is – if your graphic representation is sloppy with poorly designed programs and/or ads, filled with inaccurate or misspelled information – you come across as not caring about quality.  If that is how you are perceived, then the logical next step is that people won’t want to join you.

We would love to help you raise your standard.  Give us a call today. 714.225.7674

Social Media Marketing

Social Media Isn’t Working?

Many businesses, organizations (churches) and artists are aware of the importance of social media, whether that is Facebook, Instagram, Pinterest, Snapchat, YouTube or . . . The unfortunate thing is far too many are not seeing any results from Social Media, if that is selling a product or service or getting “butts in seats” as many churches refer to it.

Here are a few common problems that might need addressing:

  • You missed the first half of Social Media – This type of platform is SOCIAL. It’s not a monologue. It isn’t a blog or website. It is social. You need to respond and dialogue with your visitors. I know, sounds a bit crazy, a bit too much work.
  • You missed the goal of Social Media – Other than individuals, social media has a goal other than “here’s what I’m doing right now.” Really? What is that? Here are some of the common goals I hear. “I was to sell my product”, “I want to book more clients”, and “I want more people to visit my church or business.” All great goals but not the function of social media. For businesses and organizations, the goal is to drive people to your website. Doing or soliciting business on social media is like going to a party and handing out business cards. Wrong place, wrong time.

Social Media MarketingIt all sounds so simple, right?

Creating content, managing what to post and when to post it, responding quickly to visitors – these are all things that take expertise and time.

At 3 Penguins Design we love social media marketing and would love to take this part of your marketing and use our know-how to make you and your business and bigger success.

Call us today for a free consultation.

Website Traffic

Waiting On Traffic For Your Website?

Are you waiting on traffic for your website, wondering where are the visitors are? The reasons are multifaceted, as is the solution.  By breaking the issue down to bit-sized tidbits, we can better identify the solutions.

You already have a website

Ask yourself the following questions:

  1. How Old Is It?  The age of your website can affect your traffic.  Why?  Well, one reason is SEO or Search Engine Optimization.  This is a very fluid field.  How Search Engines index websites is constantly changing.  So, if your website is too old, the Search Engines may be overlooking your website, thus, it’s not generating any traffic.
  2. Is Your Website Optimized for SEO?  SEO is a buzzword thrown about a little too much.  Many believe it’s as simple as putting in a few key words.  Not so.  If it were that simple corporations wouldn’t be spending stupid amounts of money on SEO.
  3. How Often Is Your Website Updated?  A static website is not going to be getting traffic.  It’s like someone sleeping, you’re not going to disturb them.  You’re going to move on to someone that is awake.  So it is with Search Engines and visitors.  If there’s not consistent and new content on your website the people and the Search Engines won’t come to visit.
  4. How Integrated Is Your Website with Social Media?  Most businesses and organization completely miss the bus when it comes to Social Media. The types of posts, frequency, on which platforms, etc., are all important considerations.  Again, far too many people think it’s an easy process and when it doesn’t work they give up on it entirely.

SEO Marketing

You Don’t Have A Website

Ask yourself the following questions:

  1. How do I get a hold of 3 Penguins Design? This one is the easy part. 714.225.7674

We have been doing this for a long, long time.  We keep current with the latest trends and developments.  Let us do what we do best so that you can concentrate on what you do best.