The Bands of Santiago High School (BOSS) is an award-winning music program that, every year, conducts a Band Camp just prior to the start of Marching Band Competition Season, and they needed a new logo. Over the last season I took photographs of nearly every event that BOSS participated in. Thus, I had plenty of pictures to select from.
Initially, we considered using a collage of pictures in a set frame that could be used in print and on the web. We had done this before and it worked quite well but, we needed something different. Instead, I took a number of photos that I thought would work well and used a TEXT CUTOUT to create the final logo.
I also thought that the logo needed to communicate ‘education’ so I selected a font that had a collegiate feel to it. This font is similar to other communication mediums used by the school and is also similar to the LETTERS that the students can earn.
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