SEO Drive Traffic

How Do I Get More Traffic?

SEO Drive Traffic“How do I get more traffic” to my website, blog, or other social media page, is probably one of the most common questions I receive.

To be perfectly honest, a vast majority of these people want, and expect, a quick, DIY solution. But there isn’t such a thing. It’s complicated, fluid and time consuming. The vast majority of successful websites, blogs and social media profiles have either full-time, on-staff professionals or hire outside firms, like 3 Penguins Design, to employee hundreds of different techniques to drive traffic to it’s intended destination. It truly isn’t a DIY action.

A frequent mistake is to assume that online marketing, SEO, SEM, etc., is a science. It’s not. It’s a art. Search engines constantly change their rules of engagement. What worked yesterday may not work tomorrow. It’s is definitely not and BUILD IT AND THEY WILL COME type of thing.

What I mean is, it’s not like a car where you build it and drive it. With online marketing you are constantly modifying, changing, trying new things and discarding those that don’t work.

Here are a few things that we consider with every client:

  • Content, Content, Contect
  • Enhance with Multimedia
  • Be Social
  • Link Building – Guest Posting
  • SEO (search engine optimization)
  • E-books and Freebies
  • Offline Ideas

You are the expert in your field. We are the experts in our field. Together we can grow your traffic.

Joe Randeen
3 Penguins Design


Winter Concert Program Design

BOSS Winter Concert ProgramJust finished the design of a 20-page program for the Bands of Santiago Sharks (BOSS) Winter Concert.  Comprised of over 260 BOSS Winter Concert Programtalented musicians spread over 2 bands, this program needed to accurately document the musicians’ names, instrument and what band(s) that would be performing with.

In addition to the design of the program I also shot all the pictures for the program which included nearly 50 photographs of the musicians in action.

Challenges: Short turn around time and designing in-program advertisements.

This is the second program that I have designed for BOSS.  It’s a great honor to work with this team who has marched in the Rose Parade and performed at Carnegie Hall.

If you are in need of any design work, including brochures, programs, web or print, please me contact me.  Would love to work with you.

In addition, I put together some social media graphics including one for Instagram, which is a huge platform for the students.

Software used: InDesign, Photoshop, Bridge, Acrobat

Photo cred: 3 Penguins Photography

Photo – Joe Randeen


Website Re Design





Website Re Design

is something that most businesses and organizations will find themselves facing during their lifetime.  That’s because standards, looks and technology changes over time.  At 3 Penguins Design, we not only design new websites but we also RE-design websites.  In actually, re-design a site is does not really involve the “RE” since we basically design the new site from scratch.

For this website AJ Design called us to collaborate on a new site.  The old site had served Stoll for quite some time but it was ready for a fresh new looked along with some added functionality such as a SEARCH and LOCATOR for their many distributors.

The client wanted a simple and clean front page design along with rotating images. Their individual products along with their search and locator page were the stars.

The status of this website is “Under Construction”. There are a few minor additions coming to this page before we make it LIVE.

UPDATE:  Stoll Trailers goes LIVE –


Stoll Trailers


7 Questions About Sample Rate

Sample RateAs a college professor that teaches audio production (recording & editing), mainly for video but also for audio CD and digital distribution, the subject of “Sample Rate” inevitably raises its head.  It’s an important subject, one that many find either boring or unnecessary.

Since you’re not in my class and we can’t devote the needed time to it, I came across this great article by Sweetwater Editorial Director, Mitch Gallagher. 7 Questions About Sample Rate.  For those interested in recording and/or editing audio, this is a worthwhile read.


It’s easy to talk about the sample rates for sessions, but how much do you know about it? In this article, I’ll answer a few questions about sample rates.

What is “Sample Rate”?

Sample rate is literally how fast samples are taken. Picture an analog audio track. A “sample” is a measurement — a snapshot, if you will — at one specific time in that audio track, described in the binary language of 1s and 0s. Repeat that measurement tens of thousands of times each second; how often that snapshot is taken represents the sample rate or sampling frequency. It’s measured in “samples per second” and is usually expressed in kiloHertz (kHz), a unit meaning 1,000 times per second. Audio CDs, for example, have a sample rate of 44.1kHz, which means that the analog signal is sampled 44,100 times per second.

The science behind sample rates goes back to the 1940s, with the development of the Nyquist–Shannon theorem. The theorem states that when the sampling frequency is greater than twice the maximum frequency of the signal being sampled, the original signal can be faithfully reconstructed. As long as the Nyquist limit (the Nyquist limit is half the sample rate) exceeds the highest frequency of the signal being sampled, the original analog signal can be reconstructed without loss. If lower sampling rates are used, the original signal’s information may not be completely recoverable from the sampled signal or it may result in an audible artifact known as “aliasing.” (We’ll talk more about aliasing later in this article.)

If the sample rate is 44.1kHz, the highest frequency that can be captured and stored is a bit less than half of the sampling frequency, or around 22kHz. Remember that the accepted standard for the human hearing range is from 20 Hertz to 20,000 Hertz (or 20kHz), though in practice, most of us don’t hear frequencies that high. Age, exposure to loud sounds, and environmental issues lower sensitivity to high frequencies. Raising the sample rate to 48kHz raises the Nyquist frequency to just under 24kHz, and recording at 96kHz moves the Nyquist frequency to just under 48kHz — well over an octave beyond the range of audibility.

What Does Sample Rate Do?

You’ll hear people suggest that sample rate measures or captures a lot of things, but it really only does one thing: measure frequency. That’s it.

Why 44.1k?

So how did we end up with 44.1kHz as the “standard” sample rate for so many digital formats? According to what I’ve been told, in the early days of digital audio, 48kHz was the “pro” standard, and manufacturers wanted to use a different rate for “consumer” devices to prevent direct digital copying. It’s not easy mathematically to convert digital audio from a sample rate of 48,000 to 44,100; so this sample rate was chosen for consumer gear for it’s incompatibility with pro gear.

If 44.1kHz Captures More than We can Hear, Why Use Higher Sample Rates?

There are a couple of reasons that higher sampling rates can be advantageous; the first is that while 44.1kHz is the standard for audio CDs, 48kHz is the standard for audio for video. Studios who regularly work in film and television may use 48kHz as their in-house standard. But higher sample rates such as 88.2kHz, 96kHz, 192kHz, and even higher may have a purpose — and maybe not the one that you think it is.

Remember what the Nyquist theorem states: frequencies below half of the sampling rate can be reconstructed. So what happens to frequencies that are more than half of the sampling rate? The theorem states that any frequencies above the Nyquist Limit will not be rendered properly, and this proved to be true; frequencies above the limit can appear as spurious signals in the audible audio spectrum. This is referred to as “aliasing,” and must be prevented by band-limiting (filtering) the analog audio before it’s converted to a digital format. Effectively, this means that analog-to-digital converters (ADCs) have a low-pass filter at the Nyquist Limit that stops those out-of-bandwidth-frequencies from getting to the converters. The implementation of that filter in the ADC is key; if done well, it should be completely transparent; done poorly, the filter will degrade the quality of the audio. By sampling at 88.2kHz, 96kHz, or even 192 kHz, the implementation of the anti-aliasing filter is moved above the audible frequency range (which means that even less than optimal filter design will be inaudible). This was a much bigger issue with early ADCs, where the filters could audibly degrade the signal. With modern technology, it’s much less of an issue regardless of sample rate. [read more]

Free Spec Work?

Free Spec WorkCreatives are often asked to do FREE work, especially Spec Work. There are grandiose promises of future work, at a reduced rate of course. Especially when we are starting off, or hungry, we will agree to almost anything. Don’t be tempted. Not only does it hurt you but in undermines our industry.

I have spent tens of thousands of dollars on training, software, hardware and other things that have made me better at my craft. Why should I, and you, get paid as any other professional? When I hear from a potential client that a friend of theirs will do it for FREE, that doesn’t motivate me to under sell my craft, and it shouldn’t you either.

Adweek just posted this article and video that we, as creative professionals, and our potential clients should take a look at. ENJOY!


People in other industries don’t provide their would-be clients with “spec work” for free. That would be asinine. So, why do advertising agencies continue to do it?

It’s not a new question. (This Adweek story from August was just the latest assessment of a practice that goes back decades.) But Toronto agency Zulu Alpha Kilo really illustrates just how ludicrous it is—in the great video below, in which a guy approaches real men and women (not actors) in other businesses and asks them to provide him with a product or service for free, to see if he likes it before committing to more. [read more]

Jazz Band Concert Program

BOSS Jazz ConcertHad to pleasure of being asked to design the Jazz Band Concert program for the award winning Bands Of Santiago Sharks (BOSS). The concert consists of 3 jazz bands and 2 bands from Riverside City College.

Putting together the program is relatively simple as long as we got all the names of the musicians in a timely fashion, whiBOSS Jazz Concertch we did thanks to the BOSS staff.

The don’t have set logo or cover header that they wanted to use.  We chose this font that resembled the keys of a piano, giving it that ‘musical’ feel.

Our challenge was photographs.  Since this is the first Jazz Concert of the season we had no photographs of the bands performing. To get around this wall, I was able to shoot some rehearsals.  Due to the band not being dressed in their tuxedos I chose to shoot close-ups of the instruments with a hint of faces, in some.  This gave the ‘feel’ on a concert without having prior access to a concert. Some of the photographs can be seen at 3 Penguins Photography.

The cover is 4-color glossy whereas the content is grey-scale.

This program is very important to parents of these young musicians.  These a memory keepsakes so making sure that everyone’s names are not only included but also spelled correctly is paramount.  Detail is VERY important.


How Google defines ‘quality content’

Quality contenet for SEO

Successful SEO is complicated.

Don’t be tricked by companies that claim they can get you top search engine ranking.  Part of successful SEO is quality content.  I recently came across a good article in regards to this subject.

“Based on the latest annual searchmetrics study, Google is increasingly valuing ‘quality content’ when it comes to search rankings. According to the study, positive signals such as the amount of time spent on a page are having an increasingly significant impact on rankings. This means it’s more important than ever to keep the reader engaged.”

Give a read, then give us a call.  We can help you with ‘quality content’.

Read – How Google defines ‘quality content

Retirement Community – flyer brochure

Print flyer - Brochure for Retirement communityRetirement Community – These two flyers, or brochures, were created, as templates, for two different retirement communities – by Joe Randeen | 3 Penguins Design.

The target market – active retiriees looking for a community where there are plenty of choices for active living. The images were chosen to represent that in mind.

The bi-fold design was chosen as the best layout for it’s intended purpose.

The brochure was designed in Adobe’s InDesign.

Law Website Re Design

Front Page

Front Page

Again, I (3 Penguins Design) had the great pleasure of collaborating with Andy at AJ Design.

Typical Page

Typical Page

This time it was a law website re design for a law firm in South Carolina. This successful firm had a functional website but it was in need of a complete re-design.

Due to the number of attorneys on staff and the comprehensive areas of law practiced, they need an easily navigated website so potential clients could quickly find what they were looking for.  In doing this we created drop-down menus in various categories and cross-referenced pages on the site.

Despite being a rather large site, finding your way is quite easy.